The Real Perception of You

The media has set the definition of the perfect hair, body, look, and the perfect woman overall. 74% of girls say they are under pressure to please everyone. We are bombarded with such high standards of beauty from social media, television, advertisements, etc. This portrayal of a beautiful, perfect woman has influenced people and changed their level of expectations. Many women have been photo-shopped or modified to some extent. This has cause many women over the years to suffer from self-esteem issues that has made them feel inferior in many ways. This issue was taken into consideration by one brand who decided to take some action. This brand was Dove.

Dove's Vision

Dove’s Vision

Dove conducted an experiment: Dove Real Beauty Sketches.They wanted to show women all over the world that sometimes they are their own worst critic. A FBI trained forensic artist named Gil Zamora worked with them to make two sketches of each woman. The sketches were made from behind a mysterious curtain. For the first sketch, the women described themselves from their own perception to Gil Zamora. For the second sketch, strangers described those women from their perception. The results were incredible. The portraits based on strangers’ descriptions were ultimately more attractive and more accurate to the actual women than the portraits based on the women’s own descriptions. This showed them that they are too critical of themselves. “When I was asked to be a part of the film for Dove, I never imagined how different the two sketch portrayals would be,” said Gil Zamora.

This advertisement campaign was a major success. This advertisement does not specify a single product but sells the message and goal of the brand. This will lead to an increase in the sales and a sense of loyalty for the brand. Dove sells beauty bar, body wash, deodorant, hair products and lotion. Dove was recognised as a real and loyal brand that spreads love. It increased brand awareness and portrayed its value. This would create trust between Dove and its consumers, which will profit the brand. All the Dove products are around $5-$10. It is a very affordable price. People will be more willing to buy their products as they r affordable and trustworthy. YouTube would be an easy and authentic platform for viewers to experience the video and connect to it. Placing the video online was a good idea. The placement of the products are in any nearby stores, such as Shoppers, Walmart, Superstore, etc. This is an easy and quick way to reach and buy the products for their consumers.  The promotion of the product was done effectively through social media. Today, people are more dependent on technology. Also, social media has been influencing our world in a major way. This was a great way to spread awareness quickly and to more people. The release of the videos in different languages increased its reach to more people. It also increased the target audience for the brand. Women of all colours and ethnicity could related to the women in the video. The strategy of Dove was to appeal to its consumers emotionally which it succeeded at.

ad_34489011_92ead0c12823d5b7_webdove

More than 50 million people viewed the video within 12 days of its release which is now over 67 million views. The Dove brand uploaded the video in 25 languages to its many official YouTube channels, which reached many people all over the world. “Real Beauty Sketches” generated close to 3.8 million shares in its first month online. It grabbed the attention of many people allover the world. It was a really creative way to build up some confidence among women. Dove has always been the type of brand to build up self-esteem and make women believe that everyone is beautiful. These types of campaigns gives Dove their uniqueness. This video showed many women that they may not see the truth behind their real beauty. This conveyed the idea that “You’re more beautiful than you think”. We should always see ourselves through a stranger’s eyes to see the real us.

Tweets about the Campaign

Tweets about the Campaign

Tweets about the Campaign

Tweets about the Campaign

 

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Business In The Land of Spices – India

On June 6 and 7, Sabahat and I did a presentation on India. We got around 3 weeks to work on this project. We had to collect information about doing business in India and share them with the class. The whole experience was amazing. We learned a lot about India. I have always been fascinated with this country. I am a big fan of Bollywood which urged me to pick India for our project. We did many things in a certain process. There were four phases of the project. In the first phase, we research information about India such as the country profile, economy, business practices, etc. In the second phase, we had to make an official report and format it from the information collected. In the third phase, we had to create an infographic with important and interesting points. In the fourth and last phase, we had to present our projects with an interactive activity. We had to propose our ideas and get it approved by Mr.McFarlen.

 

Infographic

Infographic

We decided to do a jeopardy game and serve Indian food for our project. The game was formatted Indian style so it complimented our topic. We made an information slide first to provide everyone with the knowledge they need to play the game.  We had three categories to play with which were business, culture and food. There were four questions for each category. We divided the class into three teams. The first team was called “Team Tiger,” which is the national animal of India. The second team was called “Team Mango,” which is the national fruit of India. The third team was called “Team Lotus,” which is the national flower of India. Each team also had their own couple mascots which represented different kinds of cultures and religions. We made our presentation very colourful and bright as India was multicultural and full of diversity. The game got very competitive near the end when one of the members of Team Lotus yelled out an answer. Everyone was excited and had a desire to win. The score started to become really close for all the teams. At the end, all the teams scored 1000 points which was a tie for all.

India is known for its cuisine and its variety of flavors. We brought 4 types of food to serve the class. We brought samosas for the main course. We also brought two different kinds of sweets for dessert. there were also 2 types of chips in the end. The samosas were made out of potatoes and the spice level was low for them. We provided a choice for the sweets as there were two kinds of them. The chips were very spicy. We wanted the class to experience different kinds of tastes and flavors which is what India is all about. This project was very fun. We have done many projects before but none of them had any interaction activities. This is what made this project unique and more exciting. The most excited part was when we were voted as the best project. We received a bonus mark for that which was great. Sabahat and I had a great time with this experience. This was a great last project for our BST10 class.

Map of India

Map of India

The First Interview Impression Tweet Chat

The Friday of May 27 was the second tweet chat of our business and social technology class at Campbell Collegiate. We just finished making resumes and cover letters for the practice interviews conducted by the Royal Bank of Canada (RBC). We were divided into 3 groups and sent to 3 different rooms to complete our individual interviews. There were six interviewers in total. They were very helpful. After that experience, we organized our second tweet chat of the semester about resumes, cover letters and interviews as a class. It took place at 11:15 CST under #BST10. A few individuals such as David Eisenzimmer, and Taron Cochrane, joined our chat and shared their knowledge and opinions. Their contributions were really appreciated. We learned a lot from the chat as it provided a variety of points of views and tips. We can gain the knowledge from this event and make use of it in the future such as in a job interview.

Royal Bank of Canada Logo

Royal Bank of Canada Logo

 

Twitter Logo

Twitter Logo

Our interviews were very exciting. I was interviewed by Kerri-Lynn Schikowski and Kathy Seto-Reinson. They were very welcoming and made me feel very comfortable. I was mostly asked questions about my past experience helping people. I had to provide examples of specific situations from the past and how I handled them. I learned many things about interviews. The way of communication, behaviour and attitude are important when interacting with people. Having a strong introduction and handshake is very crucial. One of the most important things is the attire. Dressing professionally depending on the type of job being applied for is a key factor. The interview was for a short amount of only five minutes for each student, but it was an enlightening experience. It has given me some confidence and a general idea of how to successfully execute and perform as a interviewee.

research-interview-clipart-job-interview

The tweet chat was a great ending to our unit. It helped me review what we had learned. I reflected what I had learned through my opinions during the tweet chat. The guests who joined us gave their professional and experienced opinions which was very helpful and interesting. We were asked six questions in total. We were asked questions about formatting errors, work experiences, positive first impressions, and the do’s and don’ts of creating a resume. The hardest question to answer was about the salary. It made us think critically about how to answer it without creating a bad image or impression on the interviewer. The last question asked to provide an example of an article that talks about resumes, cover letters or interviews. The variety of opinions and thoughts helped form a very successful and thought provoking tweet chat.

Personal Branding Through Social Media Tweet Chat

Our BST10 class at Campbell Collegiate experienced our first tweet chat as a grade 10 Business class. A tweet chat is a live Twitter event focused on a general topic. A hashtag is used to filter all the tweets into a single discussion. A set of time is established when the event will take place. A moderator is also present who guides or hosts the whole event. We shared our thoughts and opinions about personal branding through social media. We gave our opinion under #BST10. I wish we could write more and not be limited by the number of words we could use in a tweet. We were also joined by Jeph Maystruck, Melissa Brie, Taron Cochrane and Justin Wittrock. Their contributions were really great. Some of us interacted with them while sharing our thoughts. This event went very well. It was very different from all the other work that we did before in Business class. It was a great learning experience for all of us.

Twitter Logo

Twitter Logo

We had a great discussion on 6 questions with a variety of opinions from different people. Everyone had their own thoughts for each question. I loved the question about judging someone’s character and abilities based on their social media content. It was a hard one, but interesting though. Another question that was quite tough was about someone’s social media being an accurate representation of themselves. Both of those questions were very similar and fun to think about. They made me think about my opinion very deeply. Some people had different opinions than me which was very knowledgeable and a good experience for me. The last question was about personal branding. We had to find an article about personal branding through social media.

I would love to do another tweet chat soon. It was a very interesting experience. I would love to explore new ideas and topics. All topics should be related to business. We can be connected to people and share our point of views on different discussions. This could teach us a lot of things. We should have a tweet chat day every 2 weeks. This day would take place every 2 weeks so people would know about it for a long time. More people would be informed about the event and can participate in the discussion. This would provide a variety of knowledge from different kinds of people. This would not just be limited to our classmates,  but also allow other people from different backgrounds and places share their thoughts with us. We just need spread the word about the new tweet day more to get more contributions. Tweet chat day is really enjoyable and amusing.

 

 

 

 

The Case of Alison’s Dream VS Decision Dilemma

Our business and social technology 10 class was given a case study. The name of my group was “Financial Business Consultants.” My group consisted of Collin, Boston and myself. The case study was about a girl called Alison who was making a very important decision in her life. She was unsure but tempted to leave her current job at Cameco, a uranium production company and start her own business. She had a passion for coffee which is one of the many reasons she wanted to start her own coffee shop. She wanted to open a coffee shop in Martensville, Saskatchewan which was also her hometown filled with family and friends. She even found a perfect location for herself in Martensville. There were also threats for her as a Tim Horton’s and a Co-op Gas Station and Food Market was there. One of the reasons she was facing such a dilemma with her decision  was the fact that there were high chances of her getting a promotion at Cameco increasing her annual salary from $58000 to $75000. She had many benefits as well as disadvantages that could impact her dream. She has many skills and abilities such as having knowledge of flavors to help her achieve her dream. She also had disadvantages, such as the high risk factor of starting a new business. There were many aspects of starting a successful business and all of them came with some risks.  Alison was struggling to come to a decision that is the best fit her. Our job was to come up with the best recommendation for Alison. We had to start by comparing the “SWOT” analysis which consisted of strengths, weaknesses, opportunities and threats. We had to present our best choice out of the 3 alternatives  after comparing the pros and cons of the each alternative. The rest of the task is to help Alison build up an implementation plan to get her started with the new decision.

Logo of Financial Business Consultants

Logo of Financial Business Consultants

Our comparison was based on the decision criteria. We compared the risk factors, profits, cost effectiveness and the level of satisfaction, and then rated each alternative. Our first alternative was “Status Quo”, where Alison stays at Cameco and no changes are made. This had a low profit factor because owning a business would make more profit compared to her current job at Cameco. There was no satisfaction level for Alison as this was not her dream. The risk factor and cost effectiveness was high, but only because there were no changes made. Our first alternative scored a total of 7. Our second alternative was “Say Hello to your New Partners” where Alison had to partner up with another coffee franchise. The cost effectiveness, profit and low risk factors were in the middle as Alison had to share everything with her partners. Alison’s satisfaction level was very low because this was also not what her dream as she had to share control and power with her other partners. Our second alternative scored a total of 7. Our third alternative was ” Getting into the World of Business” where she had to start her own coffee shop. The profit and satisfaction level for this choice was the highest which was our goal from the start. Alison’s happiness and making her successful financially were the most important parts for us as her consulting company. The risk factor was high, but risks need to be taken if people want to reach their goals. The cost effectiveness was very high as money is necessary for staring a new business, but Alison also got a great deal on the perfect location for her coffee shop as it costs less than its actual value. This could save Alison some money so the cost effectiveness can be seen as high or low. Our third alternative scored a total of 8. As the third alternative scored the highest, it was be the best choice and our recommendation for Alison.

Personally, I believe the best choice for Alison was to start her own business. There are a number of reasons why this was the wisest decision. In my opinion, Alison having full control and power over her business is very important. It would decrease the risks of disagreements between Alison and her partners if she would partner up with another franchise. Alison’s target customers were the younger demographic which was perfect for the location. There is also a high school nearby which can help us get the students as customers as well as employees. The profit would be a lot when the business becomes successful which it will be as there are many aspects that contribute to the success rate of the business. The second best choice would be partnering up with an already established and successful brand. This would divide her power and control over the business, but she will always have her partners’ to lean onto and their support. This decreases her profits, but it also decreases her risks. She would feel more secured with her partners by her side, but she will make less money.

Logo of Alison's Coffee Shop

Logo of Alison’s Coffee Shop

The presentations were a great experience to learn from as people get to use their skills to present their ideas. This was the first case study of business and social technology for our grade 10 class. It prepared us for future presentations. We learned many aspects of presenting. From the way someone stands to the way they use their hand gestures, all of them were interesting to learn. One of the most important parts was the business attire. All of the members of my group dressed in professional clothing. This made the experience more real. We were all quite nervous before our presentation, but we got through it. I think we did a great job as a team. We were able to communicate, contribute and help each other through each part of the presentation. Everyone had to do their presentations without any notes. This made it more difficult, but it also showed how well each person knew their parts. It taught us many skills, such as organization, time management, communication, teamwork, leadership, critical thinking, decision making, problem solving, and many more. It was a great practice for our future presentations.

 

 

Building a Brand – Cellphone Industry Domination

The world of business and social technology consists of many portions of information. Marketing is a part which is very crucial and important to businesses and their customers. The market of cellphone devices are in a very competitive race. Many aspects are considered when releasing and selling a product or service. Any product or service reach the market through the 4P’s of marketing. These 4P’s are product, price, placement and promotions. The main goal is to make decisions through these 4P’s to put the product or service at the target market and achieve a positive response. The product is the first “P.” The product is the first item you need to start a business. It has to be an item which satisfies the needs of the type of people who are your target audience. There are many choices and decisions that are considered before exposing the product, such as brand name, quality, quantity, accessories, functionality, etc. The second “P” is Price. The price is the amount that is paid by the customer to buy the product. It is very important as it shows the profit that is made by selling the product, The prise impacts the product a lot by affecting the sales and demand of the product. Many areas are considered about the price before a product is sold, such as the volume discounts. early cash payment discounts, seasonal pricing, etc. The third “P” is Placement. The placement is how the product is provided for the customers. Distribution is an important element of placement. The product should be placed and distributed in a place that is accessible to potential buyers. Distribution centres, order processing, transportation, inventory management and many other areas are considered when finding a place for a product for distribution. The promotion is the fourth “P.” The promotions are the marketing communication strategies used to sell the product. They can boost brand recognition and sales. There are many elements that are important when promoting a product, such as public relations, publicity, budget, sales promotions, advertisements, etc. All of these 4P’s help built a brand and leads it to a success.

The 4P's of High, Medium and Low End Phones

The 4P’s of High, Medium and Low End Phones

The price of cell phones are different as well as their strategic placement and promotions in the market. These differences put them in their achieved positions in the phone industry. There are 3 positions which are high end, medium end and low end. Samsung and apple phones have been ruling the industry. They are in a really close battle but apple is a more popular and well-known brand. Apple is a high end brand. Apple phones cost approximately $800-$1000. It depends on the contracts you get it, extra storage costs, etc. Medium end phones lie in the middle of the prices. An example of medium end phones would be Sony. Sony phones cost around $400-$650. The cost can change based on the time of the release and deals. Low end phones have the least price compared to the other two positions. Motorola phones can be considered low end products. They are at the bottom in the phone industry. They can cost around $100-$400. This brand lacks in many departments of the marketing industry which makes it a low end brand. Their cost can change due to their advertising strategies and deals. These costs set their value in the market. All the costs are changeable due to many kind of strategies used to market and sell the product. The strategies set a range of price and not always a determined price. These prices depend on the brand, quality, quantity, functions and the different types of discounts and deals. Brands like Apple, Sony and Motorola make up the pyramid of the phone industry. “Gsmarena” is a website that shows reviews, comparisons, news and many more about mobile brands showing the differences between them for a better understanding of the public.

Motorola Logo

Motorola Logo

 

Sony Logo

Sony Logo

 

Apple Logo

Apple Logo

Placement is an important element in the phone industry. Most phones are sold in very similar places which restricts the variety of options. Even though the competition is tough, there are still many places that have a loyalty to a certain kind of brand. Apple, Sony and Motorola have many similar platforms and distributing channels. Best Buy, Superstore, Walmart, and many kinds of cell phone carrier companies. these companies sell their service by making deal with the phones in a package. Products are also sold online as the online community is becoming more popular and active. Promotion also is an important aspect in the marketing industry. It sells the products by attracting customers through strategic ways of advertisement. These advertisements and promotions inform the customers as well as get their attention. This helps businesses sell their brands and achieve popularity. Each brand has its own slogan and logo which helps people recognize and remember products. There are also many techniques used by brands to promote and advertise their products. Apple’s slogan is “Think Different.” Apple also does not have to put much effort to create suspense about its new iPhones. As it is a very popular brand, the people promote apple by themselves. They create attraction online from articles, blogs, comparison videos, etc. Even a small hint gets everyone talking. IPhones also have very simple designs which makes it really classy and smooth. Sony’s slogan is “Be Moved.” Sony uses online stores as one of its platforms. Today, the world is filled with technology and social media. Sony uses online stores as well as social media, such as Facebook and Twitter to promote itself. Sony is also more popular in other country, such as India. Motorola’s slogan is “HelloMoto.” Motorola is not very popular in countries, such as Canada and USA. Asian countries are more familiar with this brand. Motorola attracts customers with its deals and discounts. Apple, Sony and Motorola represent all kinds of high, medium and low end phones by showing their competition, standards and positions in the phone industry.

Here are some commercials that show the promos and advertisements techniques by Motorola, Sony and Apple phones.

The Lost Art Of Keyboarding

Keyboarding is an activity of typing information into a computer or word processor. It is a way to learn how to utilize a keyboard for typing. It is a good skill to have due to the importance of computer literacy in today’s world. The earlier you learn this skill the more proficient you will be. Keyboarding is an essential skill needed by everyone nowadays, such as teachers, businessmen, etc. There are a lot of advantages of keyboarding that can help people and be useful in life. This skill can help you increase the amount of words you type in a minute. the more you practice, the more faster you become. This can save a lot of time for you. It also helps you focus. Every time you look down at the keyboard, you may lose focus and get distracted. It can even be mentally and physically exhausting so it  can reduce both mental and physical fatigue. Mentally, it keeps you focus on one thing which is your output and you don’t have to focus on finding individual keys on the keyboard. This skill will help you remember the keys on the keyboard through memory which can help you focus on your screen for a long period of time. This even helps you learn the proper ergonomics which is intended to provide optimum comfort and avoid stress and injury. Physically, it keeps you from bending your head back and forth from the screen to the keyboard to find individual keys.

Keyboarding

Keyboarding

A lot of jobs required keyboarding. Some examples would be customer service representative, medical transcriptionist , graphic designer, computer programmer, etc. Computers are a larger part of our life now than before. Most jobs at least required the most basic computer skills. Having good typing skills opens a world of new and more job opportunities for you. Keyboarding teaches you a lot of skills which can be important in life. Employers are most likely to employ people with good keyboarding skills in many jobs as computers are a very important part of our normal life in today’s world. These skills can help you a lot and make your job much faster and easier for you if it requires a lot of typing. Mobile typing speed can be useful and important too if you have a busy life and text or type information on your phone a lot as it can save time. Most people use computers or other devices for work and type information there to make reports, assignments, etc. Mobile typing speed can train you to type in a smaller area and with your thumbs mostly but on other devices, you have a bigger keyboard which you have to get used to so mobile typing speed might not be much important all the time.

Typing Through Computers

Typing Through Computers

Proper ergonomics are very useful and important in life. In the workplace, it can help and be beneficial a lot it can improve productivity. A good posture, better heights and reaches and fewer motions causes your workstation to become more efficient. It can also improve quality as poor organ ergonomics can cause frustration and fatigue for people which leads to poor work quality. If the work is too physically tiring on the person, they may perform poorly. Good economics even improve employee engagement. It can cause less stress which will ensure good health for the employees making them more happy and increasing employee involvement. Proper ergonomics can also be important on the road while driving as poor ergonomics can increased the pressure and stress on the neck, shoulder and wrist which can cause an injury. It will make a very safe environment for you if you have good and proper economics. The way you sit is very important in the workplace and also on the road while driving as good ergonomics can make you less stressed and tired both physically and mentally.

Proper Ergonomics

Proper Ergonomics

The future of keyboarding might be lost. The world is really advanced and becoming more advanced day by day. People might interact with devices with their voice or talk to them instead of using a keyboard or a mouse. New ideas are being formed. Devices might open the doorway to the possibilities of better touch and speech controlled systems instead of using a keyboard to make life much easier and faster in the world. The art of keyboarding is very important but it might be lost because of the new, more efficient, innovative, creative and better ideas of communicating. There might even be devices which can read your mind or devices which you can control with your mind so you won’t need keyboarding skills. You just have to think with your brain and what you think will be written on the screen. It can also be a picture you think of that can come up on the screen. There might be a world like this in the future which doesn’t need keyboarding skills anymoreI believe even if the world becomes really advanced and better, it will still require a bit of actually typing something in a good and fast speed and quality. The art of keyboarding might become a sport or a fun activity in the future. It might also become really popular in the future but won’t be considered important or useful anymore. It might just even become lost like a language becoming extinct. It is a very good skill so I believe we should try our best to keep the art of keyboarding alive in this world.

Futuristic Keyboarding

Futuristic Keyboarding